ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.
This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.
The following hypotheses were stated in other to achieve the objective of the study.
Ho: That the quality of made in Nigeria shoes has no influence on the consumers purchase of it.
Hi: That the quality of made in Nigeria shoes influences the consumers purchase of it.
Ho: Presence of foreign shoes in Nigeria does not affect sales of locally made shoes.
Hi: Presence of foreign shoes in Nigeria affect sales of locally made shoes.
Some of the finding in the research are that the presence of foreign shoes in the Nigeria market affect sales of locally made shoes and also and also that consumers perceive the price of locally made shoes to the high in relation to their foreign competing brands.
Based on the above findings, the researcher concludes that the acceptance of locally made shoes is generally not encouraging within our society and this is because consumers still regard them as being highly prices compared to the foreign shoes.
From the above conclusion the researcher recommend the following for improvement.
The researcher recommends that the importation of foreign shoes into our domestic market should be banned and also that our local manufacturers should try as much as possible to improve on their production son as to attract numerous consumers.
Abstract
This research is based on creating a website that helps the tourist to know tourism areas in Sudan and facilitate access to them...
Background of the study
Management of Abattoir wastes has been of great concern in Nigeria. Almost every day in all the...
EXCERPT FROM THE STUDY
Apart from realizing that they are valued citizens of their countries, when youths engage in more...
ABSTRACT
The need to check the Problems and Prospects of teaching Business Studies as necessitate this research work. Th...
ABSTRACT
This study was carried out on the impact of POS on promoting entrepreneurship in Nigeria using businesses...
ABSTRACT
This study investigates the Role of Cooperatives in Poverty Alleviation. The study was based in the Federal Ra...
EXCERPT FROM THE STUDY
ABSTRACT
The instability of the Nigerian economy partly due to fluctuations in international oil prices led to su...
BACKGROUND AND NEED FOR THE STUDY
An organization makes use of a wide variety of resources, including m...
Background of the study
The influence of child marriage on the educational opportunities available to young women...